Archive for the ‘GDC’ Category

A Steady Diet.

Monday, March 5th, 2007

Occasionally (by which I mean virtually every time anyone working for the company talks to anyone whose writing something down), I feel as though Sony believes the dietary needs of their constituency (which would be you and I, dear reader) to be on par with that of a mushroom. I don’t know that I’m touching on any new ground when I say this, but Sony’s PR message is the stuff 1984 is made of. It’s as if some divine being was playing a joke on existence when the very day that an interview with Phil Harrison includes the statement that Sony needs to be more open, one of the more popular gaming news/gossip sites is briefly excommunicated for deigning to reveal information outside the scope of corporate PR’s iron-fisted media plan.

In many ways, I feel sorry for the people at Sony that have to be the talking heads for the corporate message; as the comic implies, it often seems like they’re selling something less than desirous as though it were the cure for cancer. It’s unfortunate, because with the proper marketing message, the PS3 would be in a completely different boat than it is right now. 600 dollars is a lot of scrilla, to be sure, but it would be swallowed with far more ease if you didn’t feel as though the slime Sony thinks it needs to coat the console with to sell it would get all over your hands and clothes when you sidled up to take a drink off that mother. Perhaps I’m being desperately naive, but I don’t think that it’s too late for Sony to make a game of this console war, though they’ve made misstep after misstep. Regardless of your console allegiances, should you have any, it would be difficult to really put forth that fierce competition isn’t a benefit to most gamers. I would just prefer that competition be on the merits of gameplay experiences (under which I do include graphics), rather than the skill of their marketing departments.

I would write more, but I’m fucking exhausted. And I’m barreling toward finals at an alarming rate.

-Aegies

GDC is a go; we hope to bring you the latest

Saturday, March 3rd, 2007

I managed to scrounge up some free passes to the GDC this year, so we’ll definitely be going for at least Wednesday’s events, and possibly Thursday and Friday as well. Our choice to stay past the first day will largely depend on an entertainment to cost ratio: Since we have to get the time off work, plus pay for gas, parking, and food, it will be quite the kick to the balls for our respective pay checks. But we’re willing to make the sacrifice for you, our esteemed readers!

Now, enough sap, let’s talk GDC.

Based on the structure of the event, we can expect to attend the five introductory conference sessions, whose topics range from the trend towards creative stagnation, to attracting the non-gamers with simple pickup games. Our passes will also grant us access to the booth crawl and main Expo floors, which should be the areas that we as gamers will appreciate the most.

In fact, it might actually be the only thing we can appreciate, since the vast majority of those attending the conference will be industry insiders who are intending to purchase tools and other assets for their respective companies. However, as this is one of the last few venues for developers to strut their stuff (alas, E3, I shed a tear for thee), I find it almost impossible to believe that we will be disappointed. And with 12,500 expected attendees, most of whom will be the veritable who’s who of the gaming world, I’m sure we can expect to see some seriously innovative material. Or at least something flashy, and at worst, something only moderately regurgitated.

With a little luck, we’ll have some juicy info to distribute on the prospects for our gaming future, so check back over the course of the week.

-Bedlam-

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