Archive for the ‘Price Reduction’ Category

Core to disappear? Not really.

Tuesday, October 2nd, 2007

A lot of people have been speculating that the 360 Core SKU was on the way out. In some ways, people could still say that it is.

Teamxbox reported today that they have found a listing for a new 360 SKU on both Amazon and ToysRUs’ website. The SKU, while not called by the same name, is still a 360 without a hard drive. It is still 279$, but now will come with some arcade games — and possibly an HDMI port. We also suspect that the system will come with a memory card, possibly of the 256 MB variety.

Personally I don’t think that the SKU is going to make a damn bit of difference for the sales of the console. It just seems like too high of a price for a system that hasn’t been promoted enough as a casual system. Aegies, on the other hand, feels that the lower price and bundle will help sales come this holiday season, especially if it is promoted with Scene It. We both feel that ultimately the 279$ price tag is going to hold back most of the casual audience.

What do you guys think, does a 279$ xbox appeal to anyone besides those whose console has red-ringed and are seeking a cheap replacement?

Chufmoney

Posted in price drop, Price Reduction, Xbox 360 | No Comments »

Sony hints at a PS3 price reduction … already

Thursday, February 1st, 2007

In a recent press report, Sony Senior Vice President Takao Yuhara hinted that the PS3 might very well see a price reduction earlier than anticipated. Sadly enough for the PS3 money hole, this decision a result of a bold new plan to retake the market and establish their PS3 as the dominant system. No, this marketing move revolves around their growing need just to break even. Apparently, the projected losses for the system through March is expected to be somewhere around 1.6 billion dollars.

Just so we’re clear on that number, let me repeat it: 1.6 B-I-L-L-I-O-N dollars just in PS3 loss, in a little over four months. Just thinking about pissing away that kind of money turns my stomach.

According to the VP, the PS3′s release was fraught with money issues from the outset. High production cost aside, delays in production forced Sony to switch to air mail to reach the market on time. In addition the cost of advertising was higher than they expected as well. Apparently having eggs burst into crows in a blank white room was quite the expenditure. Go figure.

Based on the price reductions in Japan so far, we can probably expect a similar 20% drop in price here in the states. It’s a solid move, as a $480 dollar PS3 that’s fully equipped with Blue Ray is quite the deal. I loved the PS2, and would like nothing more than to see its predecessor succeed in this new competitive gaming market. It saddens me to see that Sony has fallen so low, as the company has abandoned their previous ambitions of success in favor of their new, depressingly defeated business plan.

On the flip side though, they will at least sell consoles now. Once consoles finally move off the shelves, Sony can at least expect an increase in tertiary sales, like licensing fees, game sales, extra controllers, and so on. Now Sony just needs some PS3 exclusive blockbusters, and they’re in business.

And by “in business,” I mean we’ll hear the suctioned plopping sound of the CEO’s head as it pops out of a massive pile of feces, gasping for one of his first delicious breaths of air in months.

-Bedlam-

Posted in Playstation 3, Price Reduction, PS3, Sales, Sony, Takao Yuhara | No Comments »

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